A hashtag doesn’t always need to be in a direct relationship with the picture, but it’s very helpful if it is. That’s why you see those Instagram accounts spamming hashtags all around the place, which sometimes isn’t that helpful, either.
You’re limited to 30 hashtags, and if you ask me, that’s a pretty generous number. If you know exactly what hashtags to use, you can get more views with less than ten hashtags and 30…well, that’s a lot of them!
In my experience as a photographer trying to gain a piece of Fame cake, I can tell you that 30 is sometimes not necessary. People will often see your photos as if you only care for the likes and views, and these types of people aren’t the most liked on Instagram.
Just because you can slap a ton of hashtags on your photo, it doesn’t mean that you should always go for it. If you take a photo of a beautiful landscape overlooking your backyard, don’t go blasting hashtags like #pizza, #food, etc. These are completely unnecessary and non-sensical. Spamming your Instagram account with 50+ stories a day and two photos per hour are also obsolete.
Unfortunately, there isn’t an exact number of how many hashtags you should use. Some studies even say that it doesn’t matter if you spam with your hashtags and that you can get the same amount of views with a bit lower hashtag count.
A spammy description is something that I dislike, and I, for a fact, know that there are people that will agree with me.
And who likes spammers?
With that in mind, don’t just go hashtag-blazing on your profile. I would say that 10 to 20 is a sweet spot, but that’s just from my experience.
Best Instagram Photography Hashtags to Use as a Photographer
Best Hashtags for Portrait Photography
Portrait photography is one of the most popular photography niches. Thankfully, Instagram is swarmed with portraits. Thus we have some of the best photography hashtags that you can try.
These ten are the most popular hashtags for portrait photography.
Have you seen some of them lately? I did.
Especially hashtags such as the first three, as they are the most popular at the moment. All in all, when shooting a portrait photo, in most cases, you should include a word Portrait in your hashtag. There are some other hashtags that don’t feature this word but focus on including it when you can.
Another profitable photography niche is Landscape photography. And as much as we have those beautiful (and less beautiful) portraits all over Instagram, we also see a lot of landscapes. Quite frankly, I love capturing landscapes, and this is maybe one of my favorite niches out there. And for us landscape photographers, there are tons of hashtags we can use. Here are they:
Landscape hashtags are pretty straightforward and they all spin around the word Landscape. However, the interesting thing is that hashtags related to National Geographic are also very popular, if not among the most popular ones!
I mean, could you even imagine such a thing?
Next time you go on your landscape voyage, don’t forget our good old NatGeo.
For the most part, you’ll be okay if you include words like ‘bw’ or ‘bnw’ in your hashtags. As with almost any photography niche, a hashtag should directly reflect what’s on the photo. In this case, your B&W photo should contain one of the aforementioned hashtags, preferably all of them. 12 hashtags aren’t all that much.
One of those reasons is the use of hashtags and of course, a talent for fashion photography. Instagram models and photographers can make a ton of money if they put corresponding hashtags that are trending at the moment. And here are the hashtags that will bring you the most viewers:
Those hashtags are pretty straightforward, too. As long as you include the word ‘fashion’ in your hashtag, you should be able to increase your viewer count. An interesting fact is that Vogue is at the top of the popularity chart when it comes to hashtags. This leading fashion website can bring you some viewers if you mention it in the form of a hashtag.
Just imagine all those tidy people at the wedding, including the bride and all those women with tons of makeup on their face. It’s a pity if hundreds of people just skip the photos and don’t even know about it. That’s where hashtags come into play. Luckily, we have tons of hashtags for wedding photography that can help both you and the subject gain some viewers. Here are they:
Those hashtags are going to bring you some viewers without a doubt! However, if you noticed, we included a hashtag that can attract some viewers from fashion photography – #weddingfashion. Next time you attend a wedding as a photographer, try to incorporate this hashtag. It might not seem that important, but in my opinion, having viewers from a different photography niche is all but redundant.
Automotive photography is one of those photography niches that are somewhat limited to gender. Particularly, we are talking about men. Men love cars, and some sexy girls slapped on the hood. The recipe for gaining more viewers consists of lots of hashtags, so here they are:
#carlovers and #automotivephotography are known to attract a lot of viewers in a short period.
Try it – it costs nothing!
Best Hashtags for Sports Photography
Sports photography isn’t the most popular on Instagram. And the popularity of sports photography on Instagram is greatly tied to the place you live in. For example, Europeans love soccer, basketball, and tennis, and Americans love seeing some shots from their favorite NBA team.
However, there are some hashtags that are universal for all sports:
These are the hashtags that are trending at the moment. It’s not much, but it should attract the right type of viewers – viewers that like sports photography.
When it comes to travel photography, we rarely see the word ’travel’ in any of the hashtags. There is also one hashtag that’s great for both travel and landscape photography, and that’s #natgeo. We already mentioned this one, and it’s such a popular hashtag!
Well, as we said, they are important for making your posts more popular thus getting more likes and viewers. But a good hashtag is something that is directly catered to the content that’s on the photo.
The reason for this is that your post is most likely going to be buried in this bottomless hole of the same hashtag over and over again. And you don’t always have to use hashtags from our list. Instead, you can opt for a unique option or something that you find interesting.
Instagram will always reward you for being unique and genuine.
Let’s check them out. Oh, and it’s going to be a long list!
#fashion (great for fashion photographers)
#nature (great for landscape and travel photographers)
#food (great for food photographers)
#travel (great for travel photographers)
Other Ways to Get More Likes and Views
If you’re one of those Instagram users that don’t follow back, it’s likely that you’ll get unfollowed pretty quick. Many Instagram users use various Unfollower apps that will notify them when someone unfollows them or don’t follow back.
Your competition should be your inspiration and not just competition. Often, those Instagram influencers with thousands and millions of followers serve as an inspiration to start doing Instagram photography.
You should always examine those profiles and try to find what made them successful, as they obviously have something that you don’t yet have. And if you manage to grasp that formula, that’s already a huge advantage for you, as a photographer.
Adding some quality content to your profile is mandatory if you want to stand out from the crowd. Instagram is full of bland and uninspired content, which makes a great chance to do something unique.
Associate Your Instagram Account with Facebook
You had it coming, have you?
Many of us have our Instagram accounts linked to our Facebook accounts without even realizing how important that is. If you link your two accounts, you can easily post your photos at two places without hassle. This will make your Facebook friends gain interest in your Instagram account and vice versa.
And one last tip – don’t make your Instagram profile private!
As we mentioned before, hashtags will work only if they have some kind of relation to your content. Spamming is something you should avoid and keeping your Instagram profile open is mandatory.
Nermin Grahovic is a photography enthusiast and photography blogger based in Europe. His images are fun, creative and exciting and his love for travel makes its way into most of his images. Some of his favorite photography genres are portraits, street, landscape, and industrial photography.
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