Steps on How to Offer Your Photography Services to the Companies
1. Research the Companies You Would like to Work With
To best present your services to those in charge of the company you are interested in, you must do your research about that company.
Everything you can find about them might be important.
Most importantly, you need to know what services or products they offer to their customers. Based on that you will know how to approach them and sell your work to them. This is important, try to cover everything. In addition to understanding them as a company also try to understand who their customers are (for example their age, status).
Try to deliver these informations during your pitch presentation. It will not only impress them that you did your homework but will give them confidence that you know what you are talking about. Make sure to include in your presentation how you can help them grow.
All of this will require hours and hours of preparation. Once they see you are invested in helping them, you will get your shot (pun intended!).
2. Customize a Unique Portfolio for Every Company You Will Try to Pitch
Well, you will be approaching many companies. For example, let’s take two different companies. In this case a travel service agency and a cosmetics company.
You can’t have the same portfolio here.
Your task is to prove that you are a specialist for travel photography or in the case of a cosmetics company product or portrait photography specialist. Help them understand that you know what you are doing and that you can actually help them.
Practice your presentation until you are confident with your materials. A common mistake is to rely on improvisation instead of preparation. Have your standard pitch perfected and then improvise if you get inspired by something better. If not, you can always rely on your prepared materials.
Do not be nervous or you will start making mistakes during the presentation. You will probably get 15 minutes of their time. During this time, you need to close the deal. This is where preparation plays a key role. Make sure you know your materials inside out.
Write down your presentation and start practicing until you are quick and fluent with your materials. Put a mirror in front of you and pay attention to how you look and sound. Later, when you think you got it right, call for help. Ask your best friend to pretend to be a customer and to the pitch to them. Do not discard their feedback!
As for the looks, you don’t have to wear a suit. No one actually expects a photographer to wear a suit. You also need to look clean and fresh. Don’t go over the edge with your style, because usually these companies are run by the old fashioned people (investigate!).
4. Do Not Compare Your Work With Those of Another Professional
Many make the mistake of comparing their work to others. You must talk about your work and forget about the rest. When you compare yourself with the work of other photographers you are demonstrating your lack of ethics and unprofessionalism.
Always be careful with this, even when your attended criticism is well founded!
5. Do not Promise Anything You Are Not Sure of Delivering
When making a work proposal do not fall into the trap of over-promising. Make sure that what you promise you are able to deliver. It is tempting to over-promise to win that job offer but by doing that you are making a disservice to you and your client.
After making the presentation to them, clients will usually say that they will think about your offer and if they are interested they will invite you. Try to get a commitment to give you a courtesy call in the event that they select another photographer. If they agree to this, ask if you can call them back if you don’t hear from them in 45 days time.
Are you going to have a fixed price for the number of pictures you will take or are you going to work by the hour?
Do some research online to see what benefits you the most.
When negotiating the price you will have to have some type of data to support your pricing if the price you requested seems too much for them. Don’t back down easy, they will try things that can affect your starting price.
To avoid this always ask for 20% more then your research data implies you to ask for. They will almost always offer you a lower deal. This isn’t easy, but have no fear you can do it!
The best for you is to look for hybrid companies. What are they? Well, let’s use an example. Type of a hybrid company is a restaurant. It buys raw materials, creates a product out of it and also it is a service. These types of business are perfect for you and you should look for them more. They can use you almost every week.
Offer Your Services as a Photographer to Magazine Editors to Get Recognition
Magazine editors always need a creative and talented professional in photography. These types of companies always need to cover several events and generally want their material to be the best.
Make yourself noticed and show your talent. This type of work besides being very enriching will open many doors and when people notice your incredible work you will be swarmed by lots of job offers.
If the magazine editors have web pages or social networks, try to get in touch with them or call them and offer your services. As always, you need to have a unique portfolio ready for that magazine.
This is not a job where you will be working for the nightclub. We are looking for promoters in the nightclub. They are in charge of the events that are happening in the nightclub. Usually promoting drinks or singers.
They love photos and photographers. If they don’t have one you need to approach them and make your pitch. There is nothing stopping. After they see how good your photos are they are going to invite you in advance to go to other clubs with them and take pictures.
It’s worth for them to bring a photographer because these photos will attract more customers later when the pictures are published on social networks. This will also give you more exposure to the local scene in your city.
Hope we approached some opportunities to you on how you can make money taking pictures for companies. Research your local town to see what types of companies are located around you. Probably 90% of them can use your help if you approach them correctly.
Never quit, even if you get rejected a few times. Make your every experience a lesson, so the next pitch can be better.
Nermin Grahovic is a photography enthusiast and photography blogger based in Europe. His images are fun, creative and exciting and his love for travel makes its way into most of his images. Some of his favorite photography genres are portraits, street, landscape, and industrial photography.
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